The New Era Of Padel Culture

Padel in Malaysia is quickly becoming more than just a sport. It’s turning into a full social lifestyle, and Heineken® 0.0 knows it. Together with Motherchuckers, the brand recently launched Ground 0.0, a limited-edition athleisure collection inspired by the fast-growing culture surrounding padel today. Designed for both on and off-court wear, the collection reflected the modern lifestyle of the sport perfectly: movement, connection, self-expression, and social energy all blended into one. As the Global Beer Partner of Premier Padel, Heineken® 0.0 has continued growing its presence in the sport together with Playtomic and LÖK, embracing not just the game itself but the entire culture surrounding it.

The Energy On The Court That Spoke For Itself

The launch itself felt like way more than a typical sports event. The evening kicked off with a stylish on-court showcase where the Ground 0.0 collection came alive through movement, music, and fashion-forward energy. Soon after, the focus shifted onto the court with exciting exhibition matches featuring Christian Didier, Kotomi Ozawa, Pablo Molina, and Jade Leen, delivering exciting rallies that perfectly captured padel’s fast-paced and social nature. Guests were also invited to get involved through the Heineken® 0.0 Padel Crash Course, a beginner-friendly 30-minute coached session designed to make the sport approachable and fun for everybody.

The Aftermatch Energy That Hit Different!

As the night carried on, the atmosphere naturally transformed into a lively social celebration. DJ sets, interactive games, and on-ground challenges kept the energy flowing throughout the evening, with highlights like the One-Point Challenge giving guests a chance to walk away with exclusive Ground 0.0 pieces. More importantly, the entire experience reflected what Heineken® 0.0 has been championing globally: creating spaces where people can genuinely connect. This same spirit is also represented by Heineken® 0.0 Global Brand Ambassador Serena Williams, who has increasingly embraced padel as a more social and expressive way to engage with racket sports.

Heineken® 0.0 Set To Change The Way People Experience Padel

Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, shared that Heineken® 0.0 has always been about enhancing social moments, wherever and however they happen. According to him, padel naturally reflects the shift happening in modern sports today: fast, expressive, and inherently social. By the end of the night, Ground 0.0 successfully blurred the lines between sport, fashion, music, and lifestyle culture, proving that padel’s rise in Malaysia is about much more than competition alone. With the exclusive Ground 0.0 collection now available for a limited time online and in-store at Motherchuckers, it’s safe to say Heineken® 0.0 is fully serving both style and social energy on and off the court.

To stay updated on what Heineken® 0.0 has coming up next, be sure to check out their website!