Heineken®’s Refresh Your Music is back for 2025 — and it’s doing a lot more than just updating your playlists. This year, the campaign is focusing more on social connection, music discovery, and fun pop-up parties in the most surprising locations!

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Welcome to the REFRESHING SESSIONS

REFRESHING SESSIONS are Heineken®’s bold new take on nightlife. From bookstores to gyms and even grocery stores, these invite only music pop-ups are flipping everyday spaces into music playgrounds.

The goal? To spark real connections between strangers, encourage music discovery, and completely refresh how nightlife is experienced, all building up to Heineken® Refresh Your Music 2025, happening this June!

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A Bigger Social Circle, Powered by Timeleft

To help break those social bubbles, Heineken® has teamed up with Timeleft, a social app built to connect people in real life. Attendees of each session will be paired with new faces, creating space for fresh convos, shared dancefloor energy, and even unexpected friendships that could potentially go beyond the event! This initiative reflects Heineken®’s commitment to creating authentic connections through its pop-up experiences.

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The First Stop: Good Juju Barbell Club

Heineken® launched the first REFRESHING SESSION in the last place you’d expect — a gym.
Good Juju Barbell Club was transformed into a high energy, music fuelled space where guests let loose to experimental DJ sets, stepped out of their musical comfort zones, and embraced new sounds all accompanied by the refreshing taste of Heineken®.

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Double the Decks, Double the Hype

The highlight of the first REFRESHING SESSION? A dynamic b2b set by Blink and DJ Ashley Lau, delivering a mix that kept the crowd locked in from start to finish. And this was just the beginning, the upcoming REFRESHING SESSIONS promise even more with iconic DJs and bold musical moments.

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Next Stop: QRA and Eslite Bookstore

However, Heineken® isn’t slowing down. In fact, things are just getting started! Up next, they’re turning QRA and Eslite Bookstore into full on music hubs. Just like what went down at Good Juju Barbell Club, you can expect killer DJ sets, surprise moments, and new connections sparked through the Timeleft app. From groceries to beats, books to basslines — it’s going to be a vibe.

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Access, Rewards & Real Connections

Attendees of Heineken®’s REFRESHING SESSIONS not only get access to unique pop up experiences, but also receive exclusive passes to the main Refresh Your Music 2025 event. On top of that, fans stand a chance to win a limited edition Heineken® vinyl player with every purchase!!

According to Shaun Lim, Marketing Manager of Heineken Malaysia, the campaign goes beyond music. It’s about breaking routines, sparking real connections, and bringing people together through shared sound!

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Stay Connected with Heineken®

Follow Heineken® on Instagram and Facebook to get the latest DJ lineup and secure your exclusive invites to the REFRESHING SESSIONS.

All campaign events are strictly for non-Muslims aged 21+. Drink responsibly — never drink and drive! #EnjoyResponsibly

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Stay tuned for more updates on the latest and greatest in the nightlife scene. For now, keep the party going and don’t forget to follow us on Instagram, TikTok, and XHS for all the freshest content!

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